Lalida Kwok

Lalida Kwok has a diverse work experience spanning multiple industries. Lalida currently holds the position of Ecommerce Product Manager at CEB - Continuing Education of the Bar. Prior to this, they worked at Rivian as a Sr. Specialist, Growth Marketing. Lalida also has experience in digital marketing, having worked as a Consumer Lifecycle Management Analyst at Vans, a VF Company, and as a Digital Marketing Analyst at the University of California, Irvine Division of Continuing Education. Lalida has also held roles as a Marketing Analyst at Qualaroo and an Operations Intern at NBCUniversal, Inc. Lalida's early career includes positions as an Assistant at UC Irvine Nursing Science, Special Projects & Communications Assistant at UC Irvine Environment Institute, and Special Events Intern at DreamWorks Animation. Notably, Lalida gained recognition as Creator & Host of a technology YouTube channel called The Sypnotix, where they managed brand development, marketing strategy, and worked with various notable brands.

Lalida Kwok completed their Master's Degree in Applied Business Analytics from Boston University from the years 2016 to 2018. Prior to that, they received their Bachelor of Arts degree in Journalism from UC Irvine from 2009 to 2012. Lalida also obtained several additional certifications, including "Python for Data Science: Fundamentals" from Dataquest.io (year obtained not specified), "Probability & Statistics for Business and Data Science" from Udemy in December 2018, "Marketing Certified Expert" from Marketo in May 2018, and "Google Analytics Certified Consultant (GAIC)" from Google in March 2017.