Will Race is an experienced marketing and branding professional currently serving as the CEO and Partner at Cedar Group, LLC since May 2019. Prior to this role, Will Race worked at Alaskan Brewing Company from November 2012 to May 2019 as the Marketing Manager and as a Sales Liaison for marketing programs. Earlier in the career, Will Race served as the Communications Manager at Oceana from January 2008 to November 2012. Will Race holds a Bachelor of Arts degree in Science and Communications from the University of Montana, completed between 2006 and 2008.
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Cedar Group Marketing & Public Relations
The Cedar Group was born out of a dream to bring Alaskan soul and empathy to communications and marketing. We aim to advance Southeast Alaska small business and community economic development, Alaska Native and American Indian causes, business and advocacy. We specialize in creating and scaling communications and marketing strategies to create social solutions, build brands and develop local business. We believe that a brand must exude its locale and express its area’s unique culture and beauty in order to thrive and grow. Our work is about positivity, growth and having fun — with our team and our community. We are storytellers and we are strategists. Return on investment matters, and we don’t grow unless our clients grow.