Piero Pracchi

Piero Pracchi has a diverse work experience spanning over two decades. Piero is currently the Managing Director - BU Finishing at Cefla, where they have brought in a culture of simplification and change while stabilizing operations and driving growth. Piero has introduced critical competencies across departments through rotations, promotions, and inspiration, resulting in higher cash generation, stronger turnover, and rigorous cost control.

Before joining Cefla, Piero served as a Member of the Board of Directors at MurphyBond in 2020. Prior to that, they worked at Elica as the Group Chief Commercial Officer and the Group Chief Marketing Officer. At Elica, they managed the global commercial operations, brand portfolio, commercial excellence, subsidiaries organization, and trade marketing. Piero also led the marketing team to maximize market share and sales, develop brand strategies, and execute marketing plans.

Piero's previous experience includes serving as the Chief Marketing Officer - Senior Director Brand & Digital Marketing at Whirlpool EMEA and holding various roles at Indesit Company, including Marketing Director for the UK and Ireland, Brand Director for Hotpoint - Indesit, Global Product and Category Director, Operative Marketing Manager, and Innovation Manager.

Piero began their career as a Business Development Manager at Wrap Inc of America - Wrap SpA.

Overall, Piero Pracchi has demonstrated a strong commercial and marketing background, with a proven track record of driving growth, developing brands, and optimizing operations.

Piero Pracchi has a major in Business Administration from Università Bocconi. Piero also holds a diploma in Research and Development Management from SDA Bocconi. Additionally, they have studied Managerial Accounting with a focus on Business Administration, Management, and Operations at the University of California, Berkeley.