Cefla
Piero Pracchi has a diverse work experience spanning over two decades. Piero is currently the Managing Director - BU Finishing at Cefla, where they have brought in a culture of simplification and change while stabilizing operations and driving growth. Piero has introduced critical competencies across departments through rotations, promotions, and inspiration, resulting in higher cash generation, stronger turnover, and rigorous cost control.
Before joining Cefla, Piero served as a Member of the Board of Directors at MurphyBond in 2020. Prior to that, they worked at Elica as the Group Chief Commercial Officer and the Group Chief Marketing Officer. At Elica, they managed the global commercial operations, brand portfolio, commercial excellence, subsidiaries organization, and trade marketing. Piero also led the marketing team to maximize market share and sales, develop brand strategies, and execute marketing plans.
Piero's previous experience includes serving as the Chief Marketing Officer - Senior Director Brand & Digital Marketing at Whirlpool EMEA and holding various roles at Indesit Company, including Marketing Director for the UK and Ireland, Brand Director for Hotpoint - Indesit, Global Product and Category Director, Operative Marketing Manager, and Innovation Manager.
Piero began their career as a Business Development Manager at Wrap Inc of America - Wrap SpA.
Overall, Piero Pracchi has demonstrated a strong commercial and marketing background, with a proven track record of driving growth, developing brands, and optimizing operations.
Piero Pracchi has a major in Business Administration from Università Bocconi. Piero also holds a diploma in Research and Development Management from SDA Bocconi. Additionally, they have studied Managerial Accounting with a focus on Business Administration, Management, and Operations at the University of California, Berkeley.
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Cefla
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Making Your Life Better. This is our Promise. We’re an international multi-business company operating in the following sectors: Civil and Industrial Plant Engineering; Finishing Systems; Medical Equipment and Lighting Solutions with LED technology. Cefla now employs 1,860 people worldwide at production facilities and subsidiaries in Europe, the United States, the Middle East, India and China. - ENGINEERING Business Unit: designs and builds complex civil and industrial plants, creating practical, innovative solutions that safeguard the environment and enhance quality of life. The Engineering BU also designs and produces efficient energy production and recovery systems, with a sharp focus on alternative and renewable sources as well as multi-year management and maintenance of our installed technological plants. - FINISHING Business Unit: world leader in the finishing of wood and non-wood surfaces. We design and manufacture tailor-made turnkey coating and finishing systems for the woodworking sector, as well as in industrial sectors requiring finishing solutions for glass, ceramics, metal, plastics, fibre cement and composite materials. - MEDICAL EQUIPMENT Business Unit: leading manufacturer of dental equipment. For more than 60 years we’ve developed, produced and marketed solutions – via different brands – that include a complete range of cutting-edge dental units, sterilization devices, digital imaging and radiology systems. - C-LED: a Cefla Group company focusing on the development of LED-powered solutions. >>> For further information on our global network, strategy and Group projects please visit our corporate website: www.cefla.com