Jati Samarudin

Jati Samarudin is an experienced professional in business financial services and sales management, currently serving as the Head of Business Financial Services for Enterprise Business Solution at Celcom Axiata Berhad since May 2020. With a robust background in account management and strategic planning, Jati has previously held key positions such as Account Strategic Specialist at Maxis and Account Manager at Celcom Axiata Berhad. Jati's career began in the hospitality sector, progressing from Events Executive to Senior Sales Manager at Traders Hotel, demonstrating a strong foundation in customer relationship building and sales strategy implementation. Educational qualifications include an MBA in International Business from Warsaw Management University and a Bachelor's Degree in Hospitality and Tourism Management from La Trobe University.