Lilian Boo

Lilian Boo is a seasoned professional with extensive experience in content partnerships and digital innovation within the telecommunications and entertainment sectors. Currently serving as Head of Content Partnerships - Digital VAS at Celcom Axiata Berhad since April 2010, Lilian focuses on establishing collaborations for consumer-oriented products and services, along with content partnership management for telco payment gateways. Prior roles include leading the content partnerships and acquisition efforts, managing mobile content, and overseeing monetization campaigns. With previous positions at Universal Music Malaysia as Digital Manager and at the Recording Industry Association of Malaysia as Business Development Manager, Lilian has demonstrated a strong ability to negotiate, promote, and strategize within the music and telecommunications industries. Early career experiences included event sales and coordination at The Hot Shoe Show.