Marty Shepard

Marty Shepard has extensive work experience in sales and business development roles. Marty currently works as a Senior Account Executive at Celebrus, a technology leader in Customer Data Platforms (CDP), Fraud Data Platforms (FDP), and Customer Data Management (CDM) Solutions. Marty joined the company in October 2021.

Before joining Celebrus, Marty was the Senior Vice President of Sales and Channel Partnerships at Allant Group. Marty was responsible for delivering data-driven marketing analytics, martech/adtech solutions integration, and third-party data solutions. Marty joined Allant Group in January 2018 and successfully turned around the business by creating new digital service offerings, rebuilding sales, and channels. Marty left the company in June 2021.

Prior to Allant Group, Marty worked at Alterian as the SVP of Sales and Business Development. Alterian is a global provider of customer experience management and marketing insight applications. In this role, Marty worked with a private equity firm to acquire and relaunch the Alterian brand. Their responsibilities included global P&L planning, sales process optimization, executive recruiting, and infrastructure guidance. Marty worked at Alterian from November 2016 to December 2017.

Before Alterian, Marty worked at Teradata in various roles. Marty started as a Sales Director, responsible for national accounts in the Pacific Northwest. Marty was then promoted to Area Vice President of Sales for National Accounts West. Marty exceeded sales objectives and finished at 161% in 2014, resulting in their promotion. Marty worked at Teradata from August 2014 to October 2016.

In 2013, Marty worked as the Vice President of Sales in an advisory role for various technology start-ups in the Bay Area. Marty provided sales, go-to-market, and business development consulting services. Marty achieved a 100% increase in top-customer monthly recurring revenue (MRR) and maintained a 100% customer renewal rate. Marty finished their role in August 2014.

Marty also served as the Vice President of Sales, Business Development, and Marketing at Quantivo Corporation. Quantivo was a cloud-based big-data analytics company focused on marketing. Marty transformed the revenue generation capability by simplifying messaging, focusing the sales team, and recruiting new business partners. Marty worked at Quantivo from January 2012 to February 2013.

Earlier in their career, Marty worked at Teradata as the Professional Services Sales Director for the Southwest Region. Marty consistently exceeded annual platform sales and services revenue objectives and served as a go-to resource for services-based selling and executive relationship building. Marty worked at Teradata from December 2005 to January 2012.

Before Teradata, Marty worked at Vcommerce as the Vice President of Sales, where they rebuilt the sales team and process to support an annuity-based business model. Marty secured deals with companies like Overstock.com, Target, Napster, BJ's, and Univision. Marty more than doubled revenue in 2004 and achieved significant growth in 2005. Marty worked at Vcommerce from January 2004 to May 2005.

Marty also served as the Vice President of Sales at Interelate, Inc., a public CRM ASP and consulting services company. Marty directed the replacement of the sales process, sales team, messaging, and collateral. Marty successfully converted a $4M unqualified pipeline to $5.3M qualified prospects in 120 days. Marty initiated business development efforts with SAS and DoubleClick, adding new prospects to the pipeline. Marty worked at Interelate, Inc. from February 2003 to January 2004.

Early in their career, Marty worked as the Executive Vice President at Protagona Worldwide, a British company that delivered enterprise marketing optimization software and services. Protagona Worldwide was later acquired by DoubleClick. Marty's specific dates of employment are not provided.

Overall, Marty Shepard has a proven track record in sales and business development, with experience in various industries and a focus on data-driven marketing analytics and customer experience management.

Marty Shepard completed their Bachelor of Science in Management Information Systems at the University of Arizona from 1979 to 1984. In 2003, they also pursued a short-term program in Executive Leadership at Hult Ashridge.