Sofia Oliveira is an experienced professional in business analysis and digital transformation, currently serving as an Associate Specialist at Celfocus since December 2020, focusing on product analysis for Ooredoo Qatar's B2C Digital Transformation and Kantata’s platform implementation. Previous roles include Senior Business Analyst at Saudi Telecom, where responsibilities included team management and requirement gathering for B2B projects, and various positions at companies such as FLOUR Consulting, Teleperformance Portugal, and NOS SGPS, where Sofia designed business strategies and managed relationships within technology initiatives. Notable earlier experience includes leadership roles at Vodafone Portugal, where project management and analysis for CRM transformations were key. Sofia's academic background includes a General Management Program from Católica Lisbon School of Business and Economics.
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