Balthazar Chupin

Balthazar Chupin is an accomplished professional with extensive experience in e-commerce performance and marketing. Currently serving as the Head of E Commerce Performance & Online Experience at CELINE since June 2022, Balthazar previously held the position of International Performance & E-Commerce Director at Yves Rocher from February 2018 to January 2022. Prior roles include Marketing and Customer Director at PMU Brasil from January 2016 to February 2018 and various positions at PMU between 2010 and 2016, focusing on media performance and search marketing. Early career experience includes leading SEM/SEO efforts at Ciblo.net and an assistant role at Shopping.com. Balthazar holds a Master 2 degree from EDC Ecole des dirigeants et créateurs d'entreprises, earned between 2002 and 2007.