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Hui Chuan Chua is an experienced professional in store planning and project management, currently serving as the Store Project Manager for CELINE since February 2023. Previously, Hui Chuan held several positions at Tapestry, including Senior Project Manager and Project Manager for Store Planning and Construction, focusing on the SEA region. Hui Chuan's experience also includes a role as Corporate Manager of Visual Merchandising at Shangri-La Group and a Store Construction Specialist position at Nike Global Trading Pte Ltd, emphasizing project management and store development in Southeast Asia. Earlier career roles include various positions at Club 21 Singapore, overseeing store planning and projects management across SEA and Australia. Hui Chuan began the professional journey at Lecky Metal Ornaments Pte Ltd as a Product and Project Senior Executive. Academic qualifications include attendance at several art academies, including Nanyang Academy of Fine Arts.
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At CELINE the products are central to everything and speak for themselves. Ready to wear, leather goods, accessories and shoes: each item is crafted to be beautiful and practical, without artifice, in tune with the everyday lives of the women for whom it is designed.