Fredrik Persson is currently the Chief Digital Officer at Stadium Group, where they are responsible for the company’s global online strategy and execution, overseeing a team of over 45 individuals. They have extensive experience in the retail industry, having worked in various roles including Store Manager, where they managed up to 40 employees, and Online Director. Fredrik also served as a member of the board for both Cellbes AB and Göta kanal, as well as for Svensk Digital Handel from 2013 to 2020.
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