Ulrika Sjövall

Ulrika Sjövall has a diverse work experience in various creative and leadership roles. Ulrika started their career as a Design Manager at Hemtex AB, where they were responsible for trend analysis, design, and product development. Ulrika then joined ELLOS GROUP as a Design Manager before being promoted to Design Director. In this role, Ulrika had the responsibility of overseeing the company's total assortment, driving innovation, and creating business opportunities. Ulrika also initiated and executed collaborations with external partners. After leaving ELLOS GROUP, Ulrika held positions such as Creative Director at Rebel Walls, Business Unit Director at Perswall, and Creative Director at Home of Ess. Ulrika focused on brand development, product design, and marketing activities during these roles. Additionally, Ulrika served as a member of the board at C Jahn AB and TEX! by Marketplace Borås. Currently, they are working as the Brand & Creative Director at CELLBES OF SWEDEN.

Ulrika Sjövall's education history includes a variety of courses and degrees obtained over the years. In 2022, they attended IHM Business School, where they studied Digital Marketing. Prior to that, from 2021 to 2022, they pursued a degree in Business Development within e-commerce at Yrkeshögskolan i Borås. In 2019, Ulrika studied Trendspotting in theory and practice at Mälardalen University. In the same year, they also completed a course titled "Rätt fokus i styrelsearbetet för aktiebolag" (SME) at StyrelseAkademien Sjuhärad. Looking further back to 2009, Ulrika attended Berghs School of Communication, where they obtained a degree in Creative Leadership. In 2000-2001, they pursued a diploma program in Marketing Communication & Information, also at Berghs School of Communication. Moving back in time to 1996-1999, Ulrika earned a Bachelor's degree in Textile Design from the University of Borås. In 1995-1996, they received a crafts education with a textile focus at Stenebyskolan Dals-Långed. Additionally, in 1994, Ulrika completed an artistic foundation program at Konstskola Falkenberg. Preceding that, in 1993, they studied garment technology at Almåsskolan, Borås, focusing on pattern construction, garment sketches, and sewing. In the same year, Ulrika also participated in a 10-point legal overview course at Högskolan, Borås. Finally, in 1989-1992, they pursued a natural science program at Bäckängsskolan, Borås.