Cello
Pankaj Naik is an experienced marketing and category management professional with a diverse background in the retail and consumer goods sectors. Currently serving as a Category Manager at Cello since April 2022, Pankaj is responsible for developing sustainable growth plans and ensuring effective execution in collaboration with customers. Prior to this role, Pankaj was the Deputy Manager of Marketing at Alpargatas India Fashions Pvt Ltd from May 2018 to February 2023, where responsibilities included overseeing marketing campaigns for Havaianas products. Pankaj also held the position of Deputy Manager Marketing at Gini & Jony Ltd., achieving significant improvements in CRM, customer base growth, and campaign cost reduction. Earlier career roles included business development at HDFC Securities and CRM at Citifinancial Consumer Finance India Ltd. Pankaj holds an MBA in Marketing from the University of Mumbai, completed between 2014 and 2016.
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