Beth Kreykes

Beth Kreykes is an experienced marketing professional currently serving as the Field Marketing Manager at CELSIUS Holdings, Inc. since November 2022. In this role, Beth has successfully driven brand marketing strategies, executing over 300 activations that resulted in more than 260,000 cans sampled in 2024, while collaborating across departments to enhance market trial. Prior to this position, Beth worked as a Field Marketing Representative for The Mike's Hard Lemonade Company, managing brand strategy in multiple states, and held various leadership roles at lululemon, G7 Entertainment Marketing, and Anheuser-Busch, where experiences ranged from people operations to brand promotion and product launches. Beth is a graduate of the University of Northern Iowa, having completed studies in 2018.