Billy Coulson

Billy Coulson is an accomplished sports marketing professional with extensive experience in partnership management and sponsorship development. Currently serving as Associate Director of Sports Marketing at CELSIUS Holdings, Inc., Billy oversees partnerships in Formula 1, MLS, and combat sports. Previously, a Global Sponsorship Consultant at BC Consulting LLC, Billy connected brands with sports teams, delivering partnerships in various high-profile leagues. At Formula E Holdings, Billy played a critical role in revenue growth and partnership activations, while at Fulham Football Club, significant sponsorship deals were secured, including a notable collaboration with Visit Florida. Early career experience includes managing South American client contracts at Williams Martini Racing and strategic planning for Procter & Gamble at Starcom MediaVest Group. Billy holds a Bachelor of Arts in Advertising from Buckinghamshire New University.