Mari Vaara

Mari Vaara is an experienced marketing and product management professional currently serving as the Head of Product, NPD & Fast EMEA at CELSIUS Holdings, Inc. since September 2023. Previously, Mari held the position of Operational Marketing Director at Celsius Europe from October 2021 to August 2023. Prior experience includes roles at Func Food Finland Oy as Head Of Brand FAST and various managerial positions, including Group Brand Manager and Brand Manager. Mari also worked as a Brand Manager at Findus Finland Oy and held product management roles at Cloetta and Leaf Suomi Oy, managing candy and chocolate product groups. Academic qualifications include a Bachelor of Business Administration in Marketing from Haaga-Helia University of Applied Sciences, along with vocational and upper secondary education in marketing.