Traci Shepheard

Traci Shepheard is an accomplished professional currently serving as Country Manager and Canadian Market Lead for CELSIUS, where notable achievements include successfully launching the brand in Canada and overseeing a partnership with Pepsi Canada. As the Founder of MeditationWorks, Traci pioneered Canada’s first mobile meditation studio and developed a virtual global wellness program. Previous roles include Director of National Key Accounts at Mark Anthony Group and SABMiller Canada, where strategic leadership resulted in the establishment of key account departments and significant sales growth. Traci's extensive experience in sales and marketing is complemented by a background in mindfulness and meditation, supported by educational credentials from the University of Toronto and Concordia University, among others.