Fred Voorhorst

Fred Voorhorst is an accomplished professional with extensive experience in product management and development across various industries. Currently serving as Senior Product Owner/Product Manager at Cembra Money Bank AG, Fred leads the partner portal program for the Auto/Motor business, facilitating financing solutions for car dealerships. Prior to this role, Fred was the Lead Product Manager at Noumena Digital AG, overseeing the development of smart contract-based platforms. Fred's experience also includes leading product management at Alpiq, managing innovation at Solera Holdings, and consulting in business development at Adviscent AG and BRICK42 GmbH. With a strong educational background that includes a PhD in Industrial Design Engineering and a Master's degree in Mechanical Engineering from Delft University of Technology, Fred has demonstrated a commitment to innovation and user-centric design throughout a diverse career that began in academia with a focus on virtual reality and user-centered design.