Liliana Valenzuela

Liliana Valenzuela is a highly skilled marketing professional with extensive experience in digital marketing and communications. Currently serving as a Global Digital Marketing Advisor and Global Marketing Automation Leader at CEMEX since October 2018, Liliana leads global project implementations for the marketing tech stack, focusing on email marketing automation and SMS channel deployments across regions. Prior experience includes a Senior Marketing Consultant role at NEORIS, where Liliana drove end-to-end digital transformations and developed lead generation campaigns for strategic partners, as well as marketing roles at Plaxma Comunicación Interna, enhancing business development and executing successful marketing initiatives. Liliana's educational background includes a Marketing Degree from Tecnológico de Monterrey, an MBA from Isei, and multiple certifications in digital marketing, UX writing, and related areas.