Veronica Vela

Veronica Vela is a seasoned professional in customer experience and service design with extensive experience in various industries. Currently serving as a Customer Experience Insights leader at CEMEX since May 2022, Veronica Vela focuses on understanding customer needs through both quantitative and qualitative research, ensuring insights are leveraged across the organization. Previously, Veronica Vela worked at GM Financial from December 2017 to April 2022 as a Service Designer, leading projects in Mexico, Colombia, and Chile that aimed to enhance financial services and products. Veronica Vela's earlier experience includes roles as an Innovation Strategist at Idea Couture Inc. and a Designer at Schneider Electric, contributing to product development and innovation processes. Veronica Vela holds a Master's degree in Industrial Design and Product Innovation from Tecnológico de Monterrey and a Bachelor's degree in Industrial and Product Design from Universidad Autónoma de Nuevo León.