Barbara Carter Contreras

Barbara Carter Contreras is an experienced business professional with a strong background in commercial strategy and brand management. Currently serving as Gerente de Negocios Regional at Cencosud S.A. since December 2013, Barbara oversees the commercial strategy and positioning of private labels across multiple retail sectors, ensuring sales and inventory targets are met regionally. Previously, Barbara held roles at Falabella and JOHNSON'S S.A., managing product development and brand positioning across various international markets. Barbara's early career includes positions focused on product management at Banco de Chile and Almacenes Paris, as well as a role in human resources at Viña Santa Rita. Barbara holds a Bachelor of Business Administration from Universidad de los Andes.