CENCOSUD
Felipe Olmedo Aravena serves as the Head of Personalization & Loyalty at Cencosud S.A., where responsibilities include leading a digital product focused on loyalty and couponing through gamification, machine learning, and AI. Prior experience includes a role as a Business Intelligence Associate at Shopee, driving data analytics and dashboard creation for marketing insights, and working as a Financial Data Analyst at Itaú Chile, analyzing profitability models and managing reporting projects. Previous positions also include Business Consultant at Management Solutions, Research Assistant at Universidad Diego Portales, and internships at babytuto.com and LATAM Airlines. Felipe holds a Bachelor of Science in Industrial Engineering from Universidad Diego Portales and is pursuing a degree in Strategic Data Storytelling at the University of Chicago.
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CENCOSUD
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Cencosud S.A. is a Chilean based multi-format retailer with operations in Argentina, Brazil, Chile, Colombia, Peru and a commercial office in China. Through its supermarket, home improvement, department stores, shopping centers and financial services divisions, the Company targets a wide range of customers with the right combinations of products, prices and quality, designed to meet their growing demands.