Jeff Cross

Jeff Cross serves as the Chief Financial Officer at Cendyn since August 2024, where responsibilities include steering financial strategy, financial planning, risk management, and reporting. With extensive experience in various leadership roles, Cross has held positions as CFO and Managing Director at Uptempo, CFO at Arena Solutions and Community Brands, and held multiple consulting roles in finance and operations. Notably, Cross has a strong track record in mergers and acquisitions, successfully leading transactions that include the sale of Arena Solutions to PTC Inc. and Community Brands to Ministry Brands. Previous roles also include senior positions at DigitalGlobe, TravelClick, and Dun & Bradstreet, where Cross contributed to significant operational and financial improvements. Cross earned a Bachelor of Business Administration in Accounting from The University of Texas at Austin.