Alexandra Lucchesi

Growth Marketing Manager, Digital & Demand Generation at Cengage Group

Alexandra Lucchesi is a skilled marketing professional with extensive experience in enhancing student engagement and brand awareness. Currently serving as Marketing Manager at Cengage Group since April 2019, Alexandra has progressed from Associate Marketing Manager and Marketing Coordinator roles within the same organization. Prior to Cengage Group, experience included a Marketing Specialist position at UNO Restaurants, LLC, where social media strategies and email marketing campaigns were developed to drive guest loyalty. Early in the career, Alexandra gained valuable insight as a Digital Marketing Intern at RDW Group, focusing on social media content and targeted marketing strategies. Alexandra holds a Bachelor of Science in Business Administration with a concentration in Marketing from Elon University, obtained in 2017.

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