Talia Fishman-Strait

Talia Fishman-Strait is an experienced professional in marketing analytics and data science, currently serving as the Director of Marketing Analytics & Data Science at Cengage Group since June 2025. Prior to this role, Talia held various positions at Catalina USA from November 2017 to June 2025, including Executive Director of Audience & Measurement Products and Analytics Associate Principal - Digital, where responsibilities included supporting omnichannel media programs and conducting data analysis using SQL and Python. Talia's earlier experience includes roles at Rocket Fuel Inc. as a Senior Analyst, where campaign optimization and client management were key focuses, as well as positions at Springhill Consulting Group and Northwestern University, emphasizing research and analysis in various settings. Talia holds an MBA from the Kelley School of Business at Indiana University and a Bachelor of Arts in Physics and Astronomy from Northwestern University.