Barbara Knoop

Barbara Knoop currently serves as a Senior Marketing Manager at Center Parcs since January 2017, having previously held roles as Marketing Manager, Brand Manager, and Junior Brand Manager within the same organization. Knoop played a key role in the European talent program and was part of the core team that developed and implemented the brand's new visual identity. Responsibilities included leading the marketing strategy for the 'Terhills Resort by Center Parcs' project and optimizing communication strategies across various target groups. Prior experience includes a marketing position with the Marketing Association Amsterdam and an internship in Product Marketing Management at Center Parcs. Knoop holds a Master's degree in Business Administration with a marketing focus from the University of Amsterdam, a pre-master's degree from the same institution, a Bachelor's degree in International Business and Languages, and has participated in an exchange program in Buenos Aires, Argentina.