Laurent Lemercier

Laurent Lemercier has a diverse work experience spanning various roles and responsibilities. Laurent began their career as a Vendeur at Jules in 2008, followed by a role as a Marketing Manager at King Event in 2009. Laurent then returned to Jules as a Store Salesperson and Visual Merchandiser in 2009 and 2010. Laurent joined Next Door Bake Shop as a Brand Manager assistant in 2011 before transitioning to Center Parcs in the same year. At Center Parcs, Laurent held positions such as Web Merchandiser, Head of e-Merchandising France, and Head of Web Product & E-Merchandising Europe. In their roles, they were responsible for developing and implementing e-Merchandising strategies, managing commercial web animations, and maximizing web conversion through various tactics. Laurent's most recent role at Center Parcs is as the Head of Web/My/App Products & E-Merchandising & Studio Europe.

Laurent Lemercier completed their education in the following chronological order:

- From 2009 to 2012, they attended Institut Mines-Télécom Business School and obtained a Master's degree in "Digital Marketing" with a focus on information and communication technologies.

- In 2011, they participated in a university exchange program at Virginia Polytechnic Institute and State University's Department of Hospitality & Tourism Management, where they studied marketing and communication.

- From 2007 to 2009, they studied at the IUT (Institut Universitaire de Technologie), specializing in marketing techniques. Their coursework included topics such as e-commerce, digital marketing, and merchandising.

- In 2007, they completed their secondary education at High School "Notre Dame de Sion" and received a Baccalaureate diploma in scientific studies.

Furthermore, they have obtained additional certifications throughout their career, including certifications in Google Analytics, AB Tasty (Expert level), Contentsquare, and various product management certifications from Thiga Academy.