Bob Garcia

Bob Garcia has extensive experience in undergraduate admissions and student recruitment, currently serving as the Executive Director of Undergraduate Admissions & CRM Team at Central Michigan University since November 2017. In this role, Bob is responsible for developing and implementing recruitment strategies, overseeing application processing for domestic students, and managing a comprehensive, data-informed admissions process. Prior to this, Bob held various positions at Alma College and Central Michigan University, including Vice President of Enrollment Management and Director of Admissions. Bob began career at Central Michigan University as a Video Coordinator for Men's Basketball, showcasing a diverse background that includes both admissions and athletics. Bob holds a Bachelor of Applied Arts degree in Broadcast & Cinematic Arts from Central Michigan University.