Lauren Sawyer

Lauren Sawyer serves as the Senior Associate Director of Web & Digital Strategy at Central Michigan University, where responsibilities include steering digital strategy efforts and collaborating with various academic and administrative units to align digital content with the university brand. Previous roles include Associate Director of Digital Content at Central Michigan University, Digital Strategist, and Digital Marketing Strategist at Soaring Eagle Casino & Resort, handling campaign execution and performance tracking. Lauren's marketing background also includes positions as Marketing Manager at County National Bank and Middletons Mouldings, Marketing Specialist at ACT Test Panels LLC, and Marketing Assistant at Jim's Body Shop. Educational credentials consist of a Master of Business Administration (MBA) in Marketing from Central Michigan University, alongside a Bachelor of Arts from Adrian College.