Mel Purdy

Mel Purdy has extensive experience in visual media and marketing, currently serving as the Associate Director of Visual Media at Central Michigan University since May 2012. Purdy leads the design and implementation of various media projects to support student recruitment and retention, while managing Media Graphix, a student creative agency. Responsibilities also include collaboration with diverse teams to ensure consistent brand messaging, and previously held roles within the university focusing on marketing coordination and graphic design. Educational qualifications include a Master of Business Administration in Marketing, a Master’s Degree in Broadcast and Electronic Media Management, and an undergraduate degree in Integrative Public Relations and Journalism, all acquired from Central Michigan University. Prior experience includes internships in public relations and as a reporter for Central Michigan Life, coupled with significant contributions to PR Central in event organization and internship program development.