David Llamas

David Llamas is a seasoned executive with extensive experience in digital and ecommerce leadership across various industries. Currently serving as the Group Chief Digital Officer at Central Retail since November 2020, David previously held the position of Group Vice President for Ecommerce at M. H. Alshaya Co. from October 2015 to November 2020. David's career includes interim roles such as EMEA CIO at Kimberly-Clark and strategic advisory positions at ISETAN MITSUKOSHI and Chalhoub Group. With a strong foundation in ecommerce, digital transformation, and leadership, David also served as CEO of Cocosa and held significant roles at Harrods and Bally. David holds an Executive MBA from London Business School and a Master of Science in Engineering from ETSEIAT University in Barcelona.