Central Retail Corporation Public Company Limited (“the Company” or “Central Retail”) is the leading multi-format and multi-category retailing platform in Thailand. Central Retail is also growing internationally, securing leadership status in Italy, and becoming one of the leaders in Vietnam.

Retail

Central Retail

Central Retail's headquarters in Bangkok City, Thailand

Yol Phokasub

Antonio de Sousa

Dalin Kongseri Cfa

Rvisra Chirathivat

David Llamas

Alexandre Hammel

Karim Noui

Paul Howley

Mohamed Rahmoune

Ricardo Boarotto

Alison Muyard

Philippe Rossetti

Punthip Anunta-Unnop

Anh Nguyen Ngoc

Laurent Piazza

This department focuses on attracting, hiring, and retaining qualified candidates to meet the organization’s staffing needs.

Talent Acquisition

This department manages employee relations, benefits, recruitment, and organizational development.

Human Resources

The Leadership Team at Central Retail drives the strategic vision and operational excellence of the company across multiple retail formats and markets. Comprising senior executives from diverse functions, the team focuses on enhancing customer experience, fostering digital transformation, and expanding international growth, particularly in Thailand, Italy, and Vietnam. They are instrumental in aligning corporate strategy with innovative initiatives to maintain Central Retail's leadership position in the competitive retail landscape.

Leadership Team

This department focuses on managing and optimizing product presentation and inventory across various store formats.

Merchandising Operations

This department focuses on overseeing and enhancing organizational efficiency and productivity.

Management Operations

The Marketing and Brand Management team at Central Retail spearheads the development and execution of integrated marketing strategies to enhance brand visibility and drive consumer engagement across multiple retail formats. This team works collaboratively to optimize digital marketing initiatives, manage brand portfolios, and implement omnichannel merchandising strategies, ensuring a cohesive brand experience that resonates with customers both in Thailand and internationally. Additionally, they focus on leveraging customer insights to enhance brand communication and build long-lasting relationships with consumers.

Central Retail

Org chart

Teams

Talent Acquisition

Human Resources

Leadership Team

Merchandising Operations

Management Operations

Marketing and Brand Management

Offices

Central Retail

Org chart

Teams

Talent Acquisition

Human Resources

Leadership Team

Merchandising Operations

Management Operations

Marketing and Brand Management

Offices

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