Geneviève Dallaire

Geneviève Dallaire is a senior digital marketing specialist at Investissement Québec since July 2018, where responsibilities include the ideation, writing, and optimization of B2B and B2C content, along with the development of global and specific content strategies. Previously, Geneviève served as Managing Editor at Bob Agency, overseeing content quality standards and project evaluations. Geneviève's experience also includes a role as Senior Brand Editor at YP Dine, focusing on digital and social strategy, team management, and editorial calendar production. Earlier positions involved web editing for MSN and content coordination for Canoe. Geneviève holds a Master's Degree in communication, marketing, and branding from HEC Montréal, along with multiple certificates in journalism, screenwriting, and creative writing from UQAM and Université de Montréal.