Herta Silva

Vice President Creative Director | Marketing at Centric Brands

Herta Silva has a diverse work experience spanning over two decades. Since 2019, they have been working at Centric Brands, initially as a Creative Director and later promoted to Vice President Creative Director | Marketing. Prior to joining Centric Brands, Herta owned and operated HertaWorks LLC, where they served as the Business Owner, Creative Director, and Artist. At HertaWorks LLC, they were responsible for a wide range of tasks including art and installation design, art direction for photo shoots, and graphic design.

Before starting their own business, Herta worked as a Multi-media artist at HertaWorks.net from 2002 to 2021, showcasing their artistic talent. Herta also gained significant experience in the fashion industry as an Art Director at Kate Spade & Company. During their time there, they contributed to the company's re-branding efforts, provided creative support to various divisions, and handled responsibilities such as photography, graphic design, illustration, and packaging design.

Their earlier career includes roles as an Associate Art Director, Graphic Designer, and Studio Production Specialist at Liz Claiborne Inc. Herta also served as a Web & Marketing Director at Maxstyle.tv, where they oversaw the website's redesign and talent selection. Additionally, they worked as a Graphic Designer and Illustrator at Mentor Communications, creating animated e-brochures and print collateral for renowned clients.

Herta began their career as a Production Artist at VSI Communications Group, Inc. Overall, their work experience highlights their expertise in creative direction, graphic design, art direction, and interior design.

Herta Silva earned a degree in English from the University of Massachusetts Amherst, where they attended from 1997 to 1999.

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Timeline

  • Vice President Creative Director | Marketing

    May, 2021 - present

  • Creative Director

    January, 2019