Karine Lanctot

Karine Lanctot is an experienced eCommerce Manager at Centric Brands, overseeing e-commerce portfolios, product launches, and promotional activities since February 2021. Prior to this role, Karine served as the Associate Manager of Global Marketing Communications at Mattel, Inc. and as a Specialist in Digital Marketing & eCommerce at Coty, where responsibilities included developing digital marketing campaigns, content creation, and market research for several major cosmetic brands. Earlier experience as a Coordinator in Digital Marketing & eCommerce at SaleWhale.ca involved managing marketing initiatives, developing SEO content, and leading a company rebrand. Karine holds a Graduate Diploma in Marketing from McGill University and a Bachelor of Arts in Psychology from Wilfrid Laurier University.