Rob Smith currently serves as the Global President of Kids at Centric Brands, a role filled since July 2025, overseeing a portfolio of iconic brands. Prior to this, Rob founded The Phluid Project and served as CEO, focusing on fashion, education, and community contexts with a mission to challenge boundaries. Additionally, Rob holds the position of Entrepreneur-in-Residence at Wunderkind and is a Board Member for the Association of LGBTQ+ Corporate Directors, where contributions include securing funding for organizational growth. Previous roles encompass leadership positions at G.E.T Phluid, Steve Madden, Haddad Brands, Victoria's Secret, and Macy's, displaying a strong track record in retail, product management, and merchandising. Rob's educational foundation includes a Bachelor of Arts in Marketing from Michigan State University.
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