Samantha Taylor

Samantha Taylor is the Group Marketing Director at Centrica, where responsibilities include leading the marketing team for UK retail brands British Gas and Hive, and developing impactful brand campaigns for customer and commercial growth since December 2023. Previously, at British Gas from August 2018 to December 2023, Samantha held several positions, culminating in Head of Performance Marketing, where the focus was on strategic performance campaigns for commercial growth. Earlier experience includes digital marketing roles at Nuffield Health, Combined Insurance, City and Law, HEALS, and Boots, with a strong foundation in digital strategies, content management, and campaign execution. Educational qualifications include a Postgraduate Diploma in Digital Marketing from The Institute of Direct and Digital Marketing and a BA(Hons) in Marketing with Psychology from the University of Portsmouth.