Centriply
Rich Kaufman has over 25 years of experience in business development, media strategy, and account management. Rich'smost recent role was as Vice President of Business Development at Centriply, a targeted TV solutions provider, where they focused on data analytics and media strategy on a national scale. Prior to that, they held the same position at Digital Place Based Advertising Association. From 2010 to 2014, they were the Managing Partner at ACK Media Strategy, specializing in consumer targeting and media consumption data. Earlier in their career, they held various regional account director and account supervisor roles at chemistri, The Martin Agency, and Hal Riney & Partners. Rich also served as the Director of Automotive Account Strategy at NCC Media from 2005 to 2011. Overall, Rich Kaufman has a strong background in business development and media strategy across different industries.
Rich Kaufman attended the University at Albany, SUNY from 1984 to 1988. Rich earned a Bachelor of Arts degree in English.
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Centriply
Centriply is an independent tech developer & media agency that creates Audience-Based Advanced TV ad campaigns anywhere in the US. We are the search engine for TV audiences. Creating unique data-driven and location-based media plans for audience targeting used by agencies and brands. Centriply creates common ground between digital, one-to-one and targeted linear TV in a way that delivers superior results to your clients. Many types of business goals are supported by the value of matching quality TV advertising scaled across 80 million homes with 1st or 3rd party segments. Centriply has the ability to find households and provide KPI attribution to the ZIP Code, a drive-time radius, or against a traditional DMA. It’s Targeted TV like you have never seen before. Headquartered in Saratoga Springs, NY, Centriply's sister companies Cable Scope and Tango Media System, develop specialized Advanced TV services and technology. This partnership allows brands and agencies to use sales and customer data to find the right locations, high value prospects, and safe programming. All this provides advertisers the ability to reach different audience segments to drive overall company growth and profitability for both agencies and brands. You can partner with us to offer a unique TV solution that goes beyond programmatic with Targeted TV and keep your fee. When used as a white label service, marketing companies can offer leading edge advanced TV audience buying, using the same data segments as digital campaigns (Experian, NinthDecimal) applied to ZIP level locations and track attribution. Working with brands directly or digital specialists there is the option of tapping into the 3,000+ Cable Systems, Telcos, DBS and VOD systems, located around the country through our buying team. Plan your TV impressions by ZIP, measure by HH and attribute TV impressions back to business KPIs is what it's all about. Show your team TV advertising like they have never seen before.