Centriply
Valerie Myers has a diverse work experience spanning over several years. Valerie currently holds the position of Vice President of Marketing at Centriply, a role they started in September 2020. Prior to this, Valerie worked as a Consulting/Freelance Creative Director, specializing in in-house creative services leadership. In this role, they provided strategic creative leadership, managed creative teams, and offered guidance to executives and clients. Valerie also worked on various client projects in different sectors such as wellness providers, hospitality organizations, and non-profit organizations.
From 2015 to 2018, Valerie worked as the Creative Services Manager for Allianz Global Corporate & Specialty (AGCS) in North America, where they developed and implemented creative strategies across multiple lines of business. Valerie was responsible for overseeing marketing, communications, and events, and ensuring the delivery of customer-centric creative work.
Valerie also has experience in the field of education, as they served as an Adjunct Instructor at ABTech Community College from 2014 to 2015. In this role, they taught design and production courses using Adobe CC tools and provided guidance to students on best practices.
Before that, Valerie had a long and successful tenure at Microsoft Corporation, starting in 1997 as an Art & Production Director. Valerie managed all creative and production functions for marketing magazines and websites. Valerie also held various management and leadership roles and was responsible for managing staff, freelancers, and vendors.
At the beginning of their career, Valerie gained additional editorial art and production experience at companies like Graphis, Inc., JUNIOR SCHOLASTIC Magazine/Scholastic Inc., PC Magazine/Ziff Davis, and HOME VIDEO Magazine.
Overall, Valerie Myers has a strong background in creative leadership, management, and strategic planning, with experience across multiple industries and a focus on providing exceptional results.
Valerie Myers holds an Executive Management Certificate from the Yale School of Management, which they obtained in 2019. Valerie'sspecialization was in Business Perspectives for Creative Leaders. Prior to that, Valerie attended the Fashion Institute of Technology for Advertising Design, although the specific degree and duration of their studies are unknown.
Additionally, Valerie has obtained the Yahoo Advanced TV Certification from Yahoo in August 2022.
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Centriply
Centriply is an independent tech developer & media agency that creates Audience-Based Advanced TV ad campaigns anywhere in the US. We are the search engine for TV audiences. Creating unique data-driven and location-based media plans for audience targeting used by agencies and brands. Centriply creates common ground between digital, one-to-one and targeted linear TV in a way that delivers superior results to your clients. Many types of business goals are supported by the value of matching quality TV advertising scaled across 80 million homes with 1st or 3rd party segments. Centriply has the ability to find households and provide KPI attribution to the ZIP Code, a drive-time radius, or against a traditional DMA. It’s Targeted TV like you have never seen before. Headquartered in Saratoga Springs, NY, Centriply's sister companies Cable Scope and Tango Media System, develop specialized Advanced TV services and technology. This partnership allows brands and agencies to use sales and customer data to find the right locations, high value prospects, and safe programming. All this provides advertisers the ability to reach different audience segments to drive overall company growth and profitability for both agencies and brands. You can partner with us to offer a unique TV solution that goes beyond programmatic with Targeted TV and keep your fee. When used as a white label service, marketing companies can offer leading edge advanced TV audience buying, using the same data segments as digital campaigns (Experian, NinthDecimal) applied to ZIP level locations and track attribution. Working with brands directly or digital specialists there is the option of tapping into the 3,000+ Cable Systems, Telcos, DBS and VOD systems, located around the country through our buying team. Plan your TV impressions by ZIP, measure by HH and attribute TV impressions back to business KPIs is what it's all about. Show your team TV advertising like they have never seen before.