Esperanza Rankine

Esperanza Rankine is a seasoned digital marketing professional with extensive experience in managing digital campaigns, web content localization, and product registration across multiple markets, particularly in high-growth regions and Europe. Currently serving as a Digital Marketing Manager at Cepheid since August 2021, Esperanza has previously held roles at Dornier MedTech and Össur, where contributions included creating email campaigns, managing digital advertising, and analyzing digital metrics to enhance brand awareness and promote consumer engagement. A founder of SWA!G, a social initiative, and experienced in clinical and customer service roles, Esperanza possesses a strong background in business management and marketing, combined with hands-on exposure in diverse environments, including significant training and international insights in marketing strategies.