Daniel Arias is a marketing leader with 12 years of experience in the tourism and commerce sectors, focusing on digital transformation, innovation, and sustainability. They have held positions such as project manager at INACAP and have served as an educator in various programs, shaping future professionals in areas like consumer behavior and digital marketing. As a consultant, Daniel provides strategic guidance to businesses in the tourism industry, promoting sustainable practices. Currently, they are pursuing a Master of Science in Sustainability Studies and Circular Economy at Hochschule Trier.
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