Fernando Perrotti Pereira

Fernando Perrotti Pereira is an experienced trade marketing professional with a diverse background in various industries, including food service, cosmetics, and consumer goods. Currently serving as Gerente de Trade Marketing at Ceratti since December 2024, Fernando previously held the position of Coordenador de Trade Marketing at Baruel, where responsibilities included strategic restructuring of the trade marketing area and successful client recovery initiatives. With earlier roles at Raízes do Campo, Unilever, Hypera, Diageo, Nissin-Ajinomoto Alimentos Ltda., Wickbold & Nosso Pão Indústrias Alimentícias, and Bauducco, Fernando has consistently demonstrated expertise in strategic planning, team management, and performance analysis, contributing to significant sales growth and brand expansion. Fernando holds a Bachelor's degree in Publicidade e Propaganda from Universidade Metodista de São Paulo.