Bruce Cobb

Bruce Cobb has extensive experience in the beef industry, with their most recent role being the EVP of Production at Certified Angus Beef LLC, where they collaborate with partners in the supply chain to grow and innovate the brand. Prior to this, they served as the General Manager/CEO of Consolidated Beef Producers, Inc., leading the largest beef cooperative in providing marketing services. Bruce also held positions such as Senior Vice President of Development and Marketing at SALSR, Director of Business Development and Marketing at Daymon Worldwide, Director in Development and Marketing at the U.S. Meat Export Federation, and Manager of International Market Development at the Texas Beef Council. In these roles, they demonstrated expertise in leadership, strategic planning, marketing, and developing international markets.

Bruce Cobb completed their Bachelor of Science degree in Ag Communications/Marketing at Texas Tech University from 1984 to 1989. Bruce went on to pursue their Masters of Agriculture in International Ag Development/Marketing at Texas A&M University from 1990 to 1991.