Certified Labs
Joe Farrier's work experience includes roles at RelyOn Credit Union, where they served as Vice Chair of the Board of Directors starting in April 2019. Prior to that, they worked at Certified Labs as the Vice President, leading and developing sales teams and managing profit-driven solutions in industrial and fleet lubrication solutions and technology consultation. Joe held this position from November 1997 until present. Before joining Certified Labs, Joe worked at NCH as a Senior Domestic Marketing Manager and Domestic Marketing Manager from November 1994 to November 1997.
Joe Farrier earned a Bachelor's Degree in Finance from the University of Oklahoma, which they attended from 1983 to 1987. Prior to that, they obtained a Diploma in General Studies from Union High School (Tulsa) between 1979 and 1983. Joe also holds a certification as an Accelerated Freefall - C Licensed Skydiver from the U.S. Parachute Association (USPA), obtained in 2023.
Certified Labs
Certified North America's highly trained sales force develops equipment reliability partnerships with our heavy equipment, heavy industrial, and fleet customers by providing industry-leading lubricants, application equipment, and value added services. We will grow by offering our customers the most innovative and effective solutions with the best ROI. Certified began business in 1948 in Fort Worth, Texas with a store front maintenance supply business. We realized early that the need for exceptional products and service was universal. By the 1950’s Sales Representatives were hired and sales offices were opened outside Texas. Today, Certified is one of the largest manufacturers of lubricants in the world with plants, warehouses and sales offices located throughout the world. We offer advanced performance lubricants, application equipment, value added services and technical expertise to solve our Customers’ most difficult heavy equipment and industrial lubrication problems. With manufacturing and warehouse facilities located throughout North America, Certified is able to provide fast, efficient service and support. We are dedicated to the specific needs of our Customers and we are uniquely positioned for continued growth and expansion. Research, product development, quality control, field testing, and customized analysis are all part of the ongoing efforts at Certified to deliver market-driven, innovative, and high-performing products to customers worldwide.