Juan Manuel López Alcalá

Juan Manuel López Alcalá is a Business Intelligence & Profitability Manager at Cervecería y Maltería Quilmes, with experience in developing digital strategies, implementing exclusive campaigns, and aligning local strategies with AB InBev's global objectives. Responsibilities include managing the P&L for various business areas, leading supermarket strategies, and overseeing strategic project execution in collaboration with partners like Pepsico and Red Bull. Prior roles include Commercial Operations Analyst at Bennu S.A. and Trade Marketing Intern at Philip Morris International. Juan Manuel holds a Master in Management from Universidad de 'San Andrés' and dual Licenciatura degrees in Marketing and Administration from Universidad del CEMA.