Cervélo
Matt Smith is an experienced web architect and owner with a strong focus on the cycling industry. Currently serving as the web architect for Cycling Administration System (CAS) since January 2010 and contributing to multiple renowned cycling teams, Smith also holds the position of web architect at 3T Cycling and Cervelo Cycles. Smith's extensive experience includes developing consumer-facing and business-to-business websites, enhancing digital presence for companies such as Open Cycles AG and Cervélo Pro Cycling Test Team. As the owner of CodeSmithery Corp. since 1994, Smith has provided consultancy services to professional cycling teams and cycling-related businesses. Smith holds a degree in Architecture from the University of Waterloo, complementing a career dedicated to innovation within the cycling sector.
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Cervélo
At Cervélo we have one goal: Make riders faster. You'll find our bikes under Tour de France winners, Ironman World Champions, gravel racing royalty, and group ride sleepers. Engineering excellence is our weapon of choice, but we don't let math get in the way of a bit of fun, either.