Cewe
Marlene Daum is an experienced marketing professional with a strong background in CRM and multi-channel marketing. Currently serving as Teamleitung CRM and Marketing Manager CRM at CEWE Group since April 2016, Marlene's expertise includes planning and implementing marketing campaigns, content creation, and public relations. Previous roles include Marketing Assistant at Swisslog Warehouse & Distribution Solutions, where Marlene coordinated marketing efforts and managed supplier relations, and a working student position in Online Marketing at TRG, focusing on competitor analysis and KPI report preparation. Marlene's educational credentials include a Master of Science in Marketing from the University of Groningen and a Bachelor of Commerce from Stenden hogeschool, complemented by experience in product management and event marketing.