CEWIL/ECAIT Canada
Lamia Rochdi is a skilled Marketing and Communication professional currently serving as the Bilingual Marketing & Communication Coordinator at CEWIL/ECAIT Canada since August 2022, where responsibilities include enhancing organizational visibility and engagement through strategic marketing campaigns and communication initiatives for Work-Integrated Learning programs. Prior experience includes a role as Marketing Manager at Bell Flavors & Fragrances, overseeing marketing, communication, and events across the Middle East, Levant, and Africa from July 2019 to March 2022, as well as serving as Senior Marketing and Communication Executive at Bidfood Middle East from January 2017 to July 2019, where Lamia managed media communications and press release content. Additional experience includes a position as Marketing and Communications Executive at Amwaj Rotana JBR - Hotels and Resorts, focusing on campaign evaluation and CSR activities. Lamia holds a Master's degree in Marketing and Sales and a Licentiate degree in Management from HEM - Business & Engineering School, complemented by a Baccalauréat in Économie from RYAD AL MAARIFA.
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CEWIL/ECAIT Canada
Since 1973, CEWIL Canada members from close to 100 post-secondary institutions across the country have worked in partnership to develop resources promote the highest quality of post-secondary work-integrated learning programs. This is achieved through a national forum of professional WIL practitioners, by establishing national standards and promoting the value of post-secondary work-integrated learning and by delivering opportunities for learning and sharing of best practices. Depuis 1973, les membres d’ECAIT Canada issus d’établissements d’enseignement postsecondaires de partout au pays travaillent en partenariat afin de développer des ressources visant à promouvoir des programmes postsecondaires d’apprentissage intégré au travail de la plus haute qualité. Cet objectif est atteint grâce à un forum national de praticiens professionnels de l’AIT en établissant des normes nationales et en promouvant la valeur de l’apprentissage intégré au travail et en offrant des possibilités d’apprentissage et de partage des meilleures pratiques.