Jean-Baptiste Cazalières

Jean-Baptiste Cazalières is a seasoned professional in sports marketing with extensive experience in brand management and promotional strategies. Currently, as Senior Account Manager at CF Montréal, Cazalières oversees innovation and partnerships, having previously held the role of Account Manager for Partnership Activations & Services. Notable past positions include Manager of Brand and Promotion for the FIFA Women’s World Cup in France, where Cazalières successfully drove ticket sales and managed a substantial budget. Achievements include generating significant revenue from ticket sales and enhancing brand identity for major tournaments. Cazalières also contributed to the FFF in brand strategy and fan engagement programs, resulting in notable market share increases. Academic credentials include a Master of Science in Sports Communication from KEDGE Business School and advanced studies in Chinese Commercial Law at Renmin University.