Sharon Hatfield

Ms. Hatfield has oversight for various CF Real Estate Services departments related to property management, regional maintenance, construction services, and operations support. She is currently responsible for property management operations, corporate and regional marketing, human resources, student living, and education. She has over two decades experience in the multi-family industry including REITSs, public and private ownership. Before joining CF Real Estate Services Sharon was Senior VP of Operations at Southern Land Company and directed all multi-family property management functions for the organization. Prior to that she served as Director of Real Estate for Greystar Management Services in the Southeast. Sharon began her career in the industry with Archstone where she spent twelve years in various operations roles, where she also served as Vice President of National Marketing and Communications. Throughout her career Sharon has been instrumental in realigning infrastructures, organizing and implementing company rebranding efforts, developing business systems and plans, and arranging marketing efforts for acquisitions and high-end lease-ups. Her expertise has been in high barrier to entry markets and competitive soft markets including Manhattan, Boston, Washington DC, Seattle, Miami, Dallas, Atlanta, Raleigh-Durham, Denver and Southern California. Sharon is an active member of the Atlanta and Nashville Apartment Association and is currently seeking her CPM certification from IREM.