Maria B.

Maria B. is an experienced professional specializing in Salesforce Marketing Cloud, holding the position of Marketing Segmentation Manager at CFA Institute since October 2023. Prior roles include consultancy positions at Zego and ThinkMarkets, where Maria led the Salesforce Marketing Cloud platform, mastering various tools such as Email Studio, Mobile Studio, and Analytics Builder. Past experience features a senior role at Ant Group, managerial responsibilities at Fenwick, and various positions at Treatwell, showcasing a progressive career in marketing and CRM. Academic credentials include a Bachelor's Degree in Public Relations from the University of the Arts London and additional qualifications in Public Relations and Marketing from Queen Margaret University and Administration and Information Technology from Stevenson College Edinburgh.